One of Americas cycling teams is set to have a new sponsor for this years big event. This morning, Columbia Sportswear Company and cyclings Team High Road announced a three-year partnership that will debut at the Tour de France in July. “We’re a big splash in the sport by coming in on one of the world’s greatest sporting events,” says High replica Tissot watch Road Sports owner Bob Stapleton. “And then we’re going full speed ahead.” Team High Road, now Team Columbia, is one of the most successful young teams in cycling.
Led by cycling superhero, George Hincapie, and accompanied by Kim Kirchen and Mark Cavendish, the team has enjoyed a successful 2008, and anticipates a good showing at the Tour de France. Columbia hopes the partnership will help spread its active apparel brand on the European stage. Team Columbia is one of the most diverse pro cycling teams, replica Corum watches representing 17 countries among its 42 riders. “This is an enormous opportunity for the company,” says Tim Boyle, Columbia’s president and CEO.
Adventure Cycling MapsRobert Frost may have taken the road less traveled, but Iwasn’t taking any chances: I brought five detailed map for thePacific Coast Routewith turnbyturn directions and elevation profiles. Adventure Cycling’s replica Bell & Ross watches fivemaps ($70 for nonmembers, adventurecycling.org) include detailed city routes, colorful mapsections broken into manageable parts, and most importantly, local phone numbersfor campgrounds, bike shops, libraries, and police.